Marketing Your House for Top Profit
When you are ready to put your home on the market, it is important to consider all the marketing options available to you, whether you are selling the property on your own or through a realtor. Read on to learn how All Services Real Estate can help with marketing your house for maximum profit.
Marketing your house – making a good start
After ensuring that the property is in the best condition possible, the first step is to invest in professional exterior and interior photos. An experienced real estate photographer has the skills and experience to make your home look inviting, maximizing space and different features. If you happen to own property in an unusual area such as at the beach, on a lakefront or in spectacular scenery, you may want to consider photos by drone or helicopter to emphasize the unique location.
Ensuring the widest exposure
Appropriate and regularly updated MLS listings are an important way to keep your property in view of agents and potential buyers. Providing the most information possible is crucial for capturing the interest of people searching for a home to buy, especially when it involves mentioning unique features such as a fireplace, decks or patios, security systems and the like.
Talk to multiple agents
Hosting an Agent Tour ensures a large number of sales representatives becoming familiar with the property. Making a good impression with the appearance of the home and some light refreshments gives these agents time to mingle, check out the home and share leads and information.
Provide attractive sales literature
Flyers and four-color postcards that highlight the features of your home can be shared with agents and left conveniently for future showings. Mailings to other agents and neighbors help spread the word about what you are offering to a more diverse group. The printed information can also be shared through local and major newspaper ads as well as real estate publications.
Taking advantage of technology
Mass Emails and internet exposure
In addition to printed flyers, any sales literature should also be submitted to all agents through mass emails and postings on a number of social media sites. More comprehensive than a simple listing, your property can be described in a blog to provide specific, descriptive information to potential buyers. This allows you to present the property with as much detail as possible to really ‘sell’ it.
Another tremendous advantage offered by the internet is the possibility of showing your property through a virtual tour. A step further than professional photographs, your home can be shown in extreme detail to countless potential buyers who may not be able to get to the property in person. While attracting the most serious offers, virtual tours also help to cut down on in-person tours by people who are just ‘getting ideas’.
Presentation is everything in sales and that is particularly true in real estate. Taking the time to prepare your home for sale and providing appealing staging are just the beginning of good marketing. Ensuring comprehensive coverage of your property to the widest possible audience extends your marketing, enabling you to attract more offers that will lead to a sale at the price you want.
When marketing your house for sale in Bellingham or anywhere in Whatcom County, for complete, friendly service to help make your real estate transactions smooth and profitable, contact Derek Worchel at Keller Williams Western Realty, serving Blaine, Lynden, Bellingham and Ferndale, where professional experience means professional results.